Knowledge Base

This knowledge base contains practical guides and explanations about websites, the internet, and how small businesses can use the web effectively.

The articles cover topics such as planning a business website, improving user experience, search engines, and the basics of how websites work.

If you have any suggestions for new articles, or questions about any of these, please use the contact form at the foot of the page.

A Potted History of Computing and the Internet

For new visitors, we recommend starting with these key articles:

What a Small Business Website Actually Needs (and What It Doesn’t)

What Pages Every Business Website Should Have

Why ‘Just Using Social Media’ Isn’t Enough for a Business

The Biggest Mistakes New Businesses Make With Their First Website

What Makes a Website Look Professional to Visitors?

How Much Should a Business Website Cost in the UK?

Why Cheap Websites Often Cost More in the Long Run

Here are Ten Top Tips to Improve Your Business Website

Here’s How Improving User Experience Makes You More Money

Why Simple Websites Convert Better Than Flashy Ones

Why You Need Ongoing Support for Your Website

What is a Domain Name and Why does it Matter

What is SEO and Why Does It Matter?

What Does ‘Mobile-Friendly’ Actually Mean?